Leader | Strategist | Storyteller

Atlanta based marketer with a love for storytelling, data, and all things technology.

Professional headshot of a young man with short light brown hair, wearing a dark suit jacket over a white shirt, smiling against a plain light gray background.

When marketing intersects technology…

Someone has to translate.

I help companies solve problems that sit at the messy overlap of tech and marketing. Most people are strong on one side and weak on the other; I'm suspiciously comfortable on both.

That means pairing sharp creative with rigorous analytics, then letting the data shape the next campaign into something better than the last.

Take a look around. If something here makes you want to talk, that's the whole point. Go ahead and reach out!

His leadership and mentorship extend across multiple groups, positively impacting the entire organization. Mastracchio fosters constructive dialogue with respect and honor. His infectious energy and innovative approach positions him as a next generation powersports leader. By leveraging technology and data for decision making, he relentlessly pursues action, speed and results.

— Power Sports Business “40 Under 40”, 2025

Pick Your Path

View the history, see the work, get in touch, or see the cats. The choice is yours!

A large office space with multiple cubicles arranged in a grid pattern, each equipped with a desk, computer monitors, keyboards, and chairs. Some desks have water bottles, stationery, and small office supplies. The office floor has beige tiles.
Where I've Been
Close-up of an engineering or architectural blueprint with a sharpened pencil resting on it.
What I've Built
A dirt trail winding through a green forest, with tall trees and sunlight filtering through the leaves.
A dirt trail winding through a green forest, with tall trees and sunlight filtering through the leaves.
Who Am I?
Overhead view of a business person's workspace with a silver laptop, a notepad with pens, a conference speakerphone, a calculator, a tablet, a smartphone, and a cup of latte with heart-shaped foam art on a white desk.
Get In Touch