Both of my apps are on the App Store now. I will be mentioning this a lot. Take a look
Marketing. Technology. Apps. Cats.
Andrew Mastracchio: I make complicated products easier to care about.
Hi, I’m Andrew! I work at the intersection of marketing and technology. By day I’m the marketing manager at PTI Security Systems: creating campaigns, managing shows and events, and more. By night, I build apps and market them to anyone who stands still long enough. Come on in and take a look around! You know you want to…
The highlight reel.
See everythingMarketing × Technology
The short version.
- Campaign strategy and copy
- CRM and lifecycle messaging
- Customer programs
- Apps I’m far too invested in
CRM
Turns out tone matters.
I swapped the feature list for a reason to care. It became my best-performing campaign.
Print
Designed it. Wrote it. Survived InDesign.
A full-page smart lock ad, start to finish. InDesign and I are on speaking terms again.
B2B
I handed our partners the playbook.
They needed a way to explain the product to their own customers, so I built them a toolkit.
Yes, I put this here on purpose
Power Sports Business 40 Under 40.
“A next-generation powersports leader, leveraging technology and data to relentlessly pursue action, speed, and results.”1
Now the fun part: I build apps.
Meet them
Backward
Your photos, music, and notes from this date across the years. Nostalgia, delivered daily.
Ordinalist
Rank your music through head-to-head picks one at a time. Prepare for judgement.
A second opinion
“Andrew has a rare gift for taking a vague, half-formed idea and turning it into something structured, scalable, and genuinely useful, often before the rest of us had finished talking through the problem. He’s curious to a fault, diving into the technical weeds when needed but never losing sight of the bigger picture or the customer.”
Former coworker, Yamaha Motor
That’s the tour
Thanks for sticking around.
Hiring, have thoughts, or ready to argue about something? I typically reply within a couple of days.
Still curious? Where I’ve worked Who I am off the clock